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Why digital transformation investment will hit almost $2 trillion – and the drivers of it Across the globe, savvy CIOs and CTOs are deploying a wide variety of new technologies to enable their digital strategies. A hybrid IT infrastructure is the norm, where on-premises systems coexist with public cloud service offerings. Together, these ICT platforms create the foundation for an evolving suite of software applications and associated digital business processes. Worldwide spending on the technologies and services that enable the digital transformation (DX) of business practices, products, and organisations is forecast to reach $1.97 trillion in 2022, according to the latest market study by International Data Corporation (IDC). Digital transformation market development IDC now forecasts that DX spending is expected to steadily expand throughout the 2017-2022 period, achieving a five-year compound annual growth rate of 16.7 percent. "IDC predicts that, by 2020...

How AI Is Revolutionizing Digital Marketing Artificial Intelligence and digital marketing are beginning to go hand in hand. With the ability to collect data, analyze it, apply it and then learn from it- AI is transforming digital strategy. As it continues to advance, so will the capabilities to use it to improve digital marketing strategies and valuable customer insights for companies. Here are 3 ways AI is changing digital marketing for the better . Better User Experience The most important aspect of a successful digital marketing strategy is great customer experience. When the content is relevant to the user, they are more likely to convert and become recurring customers and have brand loyalty. Artificial intelligence can significantly help with that in its ability to collect data and decide which content is the most applicable based on things like location, historical data and past behavior. When doing so, it gives the user the impression that the brand was built ...